• wsu
  • wsu


Global Management

We’re Cultivating Global Leaders Leading the 4th Industrial Revolution with an Innovative and Creative Mindset in the Domain of Global Management

  • Nurturing management elites who value collaboration and communication and lead the era of the 4th industrial revolution with an innovative and creative mind
  • 100% English lessons help form a global mind in an educational environment with international students
  • Fostering strategic new southern regional experts with IT+second foreign language+management knowledge
  • Global competency reinforcement through 3+1, 2+2 dual degree, and short-term language training programs with prestigious overseas universities

▣ Department Outline

The Department of Global Management educates graduates who understand global business and management through practical training courses such as international management and international relations, while also developing basic competencies to understand programming languages in preparation for the era of the 4th industrial revolution; in order to develop job competitiveness at graduation. Students also gain a variety of hard and soft skills to apply their newly acquired knowledge in all areas of global management.

To cultivate experts in the New Southern Region, which is emerging as a new growth engine for the world economy, we provide practical training courses to give students a sense of what it's like in the field; such as ASEAN business practices, international relations, and business practices curriculums developed with local mid-sized companies.

  • 100% English for all courses → Ensuring English proficiency
  • Required major and liberal arts lectures in IT specialization → Understanding programming languages and securing certifications
  • Second Foreign Language Track (starting in 2nd year) → Strengthen international competency by learning a second foreign language (Chinese, French, or Vietnamese)
  • Entrepreneurship special education courses available (starting in 3rd year) → 1:1 mentoring by professors specializing in business start-ups, development of start-up ideas, and a one-year intensive program to experience a start-up from the CEO's standpoint
Department Outline

▣ Educational goals

  • Cultivating 21st-century global talents who have both theory and practical skills
  • Cultivating Asia's best global talents with creative thinking, foreign language skills, field-specific expertise and practical skills
  • Supporting professional competency to perform creative and innovative work in global companies as well as understanding various cultures

▣ Career Prospects

A Bachelor in Global Management provides students with the skills and practical experience in an international environment that will set them apart when they begin their career. Graduates from Woosong University’s Endicott College of International Studies can pursue careers in various companies around the world. below are a few examples of such opportunities:

  • Management Consultant
  • Project Manager
  • Financial Analyst
  • Marketing Executive
  • Sustainability Consultant
  • Human Resources Manager
  • Non-Government Organization
  • United Nations
  • Advanced Research
  • International Business

Required Courses

Study Area Courses Credits
Major Required Introduction to Economics ▼
Course Description
This course introduces the basic economic principles affecting economic conditions and development. It is designed to introduce fundamentals of economic analysis and reasoning, serving as a general introductory course for subsequent, more specialized economic courses. The students will be introduced to both macroeconomics (studies of the behavior of a national or regional economy as a whole) and microeconomics (studies the behavior of individual consumers and firms), allowing them to understand and critically analyze the local, regional, national and global economic environment.
Introduction to Accounting ▼
Course Description
This course introduces the basic elements of financial statements by taking a practical approach to the accounting cycle. The students will learn various aspects of journal entry such as creating, posting adjusting and closing entries. Moreover, students will also learn how to create an income statement and balance sheet from journal entries. Students will be introduced to auditing, and will learn about ethical issues in accounting.
Management Statistics ▼
Course Description
The ability to handle and exploit data has become a key differentiator in professional practice. It is a necessary prerequisite in many fields to make informed (management) decisions. This course provides the students with the necessary basic knowledge of statistical methods with the help of which they can carry out quantitative empirical work, draw well-founded conclusions about data available to them and assess the quality of existing empirical (research) results. The statistical methods are applied using the open-source programming language Python. To this end, the students will gain hands-on experience in Python through a series of practice sessions and apply this to answer questions in the context of modern management.
Principles of Marketing ▼
Course Description
This course provides the students with the basic marketing concepts and practices. The students will learn how the customer value and customer engagement drive every well-designed marketing strategy. Exposing students to different disciplines of marketing will supplement, extend and reinforce the knowledge gained during the course and will positively add to their decision-making skills in the future.
Project Management ▼
Course Description
Project Management is an essential aspect for many careers and organizations of all sizes in different industrial contexts. It includes the planning, execution, and monitoring and controlling of projects. This course provides students with basic knowledge of project management and addresses the entire project life cycle / project management process. To this end, the course explores the key issues in planning, implementing, assessing and submitting a project proposal. Moreover, the students will be introduced to common methods and tools for structuring the proposal and effectively writing it.
Corporate Finance ▼
Course Description
This course provides the students an introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. It will focus on laying the theoretical foundation of corporate finance, understanding the current situation and value of a company, analyzing the main financial decisions taken by companies, and introducing the basic financial management culture.
Operations Management ▼
Course Description
This course introduces the students to the fundamental concepts of analyzing and improving business processes in service or in manufacturing businesses by learning how to increase productivity and efficiency. Students will get the practical knowledge about the purpose and tasks of operations management and will discuss current issues in operational management. Moreover, they will gain an understanding about how to evaluate the operational performance. Among other things, approaches to production control, inventory policy, facilities planning, methods improvement and technological assessment are studied.
Digital Marketing ▼
Course Description
Digital technologies are transforming the potential and practice of marketing – as companies have become more agile, data-driven, and customer-centric. This course enables students to explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. Moreover, the students will learn on how to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer.
Social Entrepreneurship ▼
Course Description
This course enables students to apply entrepreneurial thinking and entrepreneurial activities given the context of social innovation. In the first part of this course, students will get in touch with the mindset of an entrepreneur and the typical process entrepreneurs follow when launching a new venture. In the second part of this course, the students develop their own social business concept or their way to enter the market of social business by renewing an existing business model of a social business.
Field Practice x 4

Elective Courses

Study Area Courses Credits
Major Elective Leadership & Teamwork ▼
Course Description
Effective leadership is considered essential for creating values across individual, team and organizational levels. This course provides the students to develop an understanding of various leadership theories and to apply them to real-life team settings. Although the course content is informed by leadership theory and empirical evidence, the focus lies on developing leadership skills and comprehending the concept of team effectiveness in organizations. The course is interactive and students will a) actively participate in exercises and case discussions b) practice effective leadership skills through assignment and group project, and c) develop competencies in managing teams. Moreover, the students will exercise their oral skills through presentations and discussions.
Introduction to Management ▼
Course Description
This course provides the students an introduction to organizations and the need for and nature of management by highlighting the roles and functions of managers. This course will help develop a range of business management skills relevant to student’s life, university study and the world of work. The students will learn how to use and apply useful business concepts, tools and terminology whilst exploring four key aspects of business management: managing money, managing people, managing information, and – most importantly – managing and understanding yourself.
Management Terminology ▼
Course Description
This course provides the students with a world of essential business terminology to understand international business, corporate governance and current business issues. The course focuses on building a strong business vocabulary and knowledge of basic business concepts. These skills will be acquired by the reading materials, exercises and research assignments that simulate the modern work place.
Regional & International Organization ▼
Course Description
Syllabus in Progress
Financial Accounting ▼
Course Description
This course is a continuation of the “Introduction to Accounting”. This course provides an in-depth study of financial accounting concentrating on inventories, account receivables, liabilities and stockholder’s equity accounts of the statement of financial position. Additional topics include share transaction, dividends, statement of cash flow and financial statement analysis.
Consumer Behavior ▼
Course Description
This course focuses on introducing the theory of consumer behavior and relates it to the practice of marketing. The course will present relevant material drawn from psychology, social and behavioral sciences within the framework of the consumer decision process and its main influencing factors. The students will delve into their own attitudes, motivations and purchase behavior to derive insights on how and why consumers behave as they do. The students will learn and apply consumer behavior theories to a variety of business perspectives (B2C and B2B; product, service and experience decisions).
Public Speaking & Effective Consulting ▼
Course Description
This course is designed to help students develop and perfect the skills they need to communicate in a clear and engaging manner in public speaking settings. Although some reading and listening activities are practiced, the major focus of this course will be speaking and presenting in English. The first half of the course will focus on “delivery skills”, such as making good eye contact, using appropriate gestures, modulating the voice and keeping a proper bearing. The second half of the course will focus on “organizational skills”, such as making outlines, re-ordering ideas to make them clearer, summarizing ideas and practicing to speak without notes or with minimal notes.
Global Marketing & Consumer Culture ▼
Course Description
This course enables students to understand the relationships between marketing and culture. The students will deal with adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe. Especially, the course will focus on applying principles of cultural brand management and conducting ethnographic market research methods to gain deep and rich insights into consumer culture.
Advanced Decision Making Models ▼
Course Description
This course covers various (data-driven) decision models for strategic decision making. Patterns, relationships and analytical findings are often used as input in these models which are implemented in everyday business. The students will learn techniques for decision making, including decision analysis, optimization and simulation. Examples are introduced that cover applications in strategic planning, financial management, operations, project management, and marketing. As a result of this course, students will gain increased ability to obtain improved consulting skills, including project planning, issue analysis, formulation of strategic and tactical recommendations.
Management Information System ▼
Course Description
This course introduces the students to the basics of modern management information system (MIS) and how they have become an integral part of the global operations of the modern firm. It begins with discussions on the potential information systems (and technology) in improving operational efficiency of common business processes and how they could be managed effectively. Information technology infrastructure and its various aspects are understood before delving deeper into enterprise, supplier and customer applications. Having gained some knowledge of the applications, the students will be equipped with practical skills for selection, acquisition and deployment of information systems. Additionally, essential aspects of information systems application design and development are also covered.
Global Supply Chain Management ▼
Course Description
This course provides the students with the basic understanding of what supply chain management is and the various issues that must be considered when designing, planning or operating a supply chain for a firm. The knowledge gained will help students to understand the significance of supply chain management decisions and supply chain performance decisions for the success of a firm.
Global Human Resource (HR) Practices ▼
Course Description
HR management is more than just accepting employment applications and keeping records. It is a central and strategic organizational activity of increasing complexity and importance. This course covers the evolving roles of Human Resources (HR) in today’s organizations. The students will examine the changing roles and responsibilities of HR managers, the acceptance and the integration of the HR function as a full business partner and the higher expectation on HR to make a significant contribution to the business success.
Managerial Accounting ▼
Course Description
This course provides knowledge on how to extract and modify costs in order to make informed managerial decisions as well as how to present accounting information as a management tool. Upon completing this course, students should be able to contrast managerial accounting to financial accounting and compute the return on investment (ROI) and show how changes in sales, expenses, and assets affect an organization's ROI. Moreover, this course brings them through the planning and control techniques of budgeting, shows them how to allocate costs to products or services, and introduces them to analytical techniques such as break‑even analysis, simple regression analysis, and the Excel computer spreadsheet program.
Global Leadership & International Studies ▼
Course Description
This course provides knowledge on how to lead and inspire people working in organizations in diverse global settings. Furthermore, it provides a comprehensive and interdisciplinary perspective on world problems and the ability to analyze the subtle interactions of politics, economics, and culture within the global system. This course will help prepare students for any leadership role they may have in the future, and will increase their awareness and understanding of the global business community and the leadership skills that are necessary for the leaders of tomorrow.
Marketing Strategy ▼
Course Description
This course covers main topics of marketing strategy (from STP to 4Ps of marketing). Through active participation, the students will gain essential knowledge and understanding of marketing management and will advance their skills in developing and maintaining successful marketing strategies.
CSR & Business Ethics ▼
Course Description
This course explores corporate responsibility and ethics from a multidisciplinary and multi‐stakeholder perspective. It reviews theories and practice of corporate ethics, responsibility, and liability and illustrates how they apply to a number of complex business, development, and policy situations in the evolving global business landscape. The course will help expand the student’s knowledge of sustainability across various organizations, industries and practices, including business, consulting, environmental, social and governance (ESG).
Strategic Analysis of a Company ▼
Course Description
This course introduces the students to the principles of strategic analysis, which includes the process of conducting research on a company and its operating environment to formulate a strategy. Students will explore how multinational enterprises operate, carry out comparative business analysis and gain a thorough understanding of business analysis and development. Consequently, this course qualifies students in the field of strategic management to solve problems independently, to classify and critically discuss scientific findings and to apply what they have learned in practice. The students will get familiar with planning and decision-making and can assess the consequences of strategic decisions in research-intensive industries.
* Time Service Analytics ▼
Course Description
This course provides the students a clear overview of the basic concepts of time series analysis that are applicable in commonly-found analytical cases in the management studies. Students will learn several important tools to provide trend analytics and forecasting based on time series data. Students will also get practical experience in applying the tools and techniques of time series analysis to complex problems to reach effective solutions.
* Data Analytics for Management ▼
Course Description
This course provides a compact and application-oriented introduction to the intermediate programming and shows how they can be applied in the context of modern business management. In particular, the students will acquire basic and advanced knowledge in the application of a programming language (Python) and use them to answer questions of modern strategic management and innovation management. It will cover data preprocessing, supervised learning, unsupervised learning, and model selection and evaluation
General Elective Any General Education or Major elective x 2 4

Classes marked with a * are required for specific minors and are counted as required credits for that minor. Students not taking these classes as a part of their minor can choose to take them as a major elective.


There is one minor for the Global Management department. In order to complete the minor students must take the following courses.

Study Area Courses Credits
Track/Minor Common Track Course x 4 12
Data Analytics for Management 3
Time Service Analytics 3

General Electives

All students are required to take 36 credits in General Education.

Study Area Courses Credits
Gen Edu General Education 36
2022 Global Management Curriculum

2020 Course Descriptions Global Management

Course Name Class Description
Leadership and Teamwork This course provides an opportunity for students to develop an understanding of various leadership theories and to apply them to real life like team settings. Although the course content is informed by leadership theory and empirical evidence, the focus is on developing leadership skills and understanding the concept of team effectiveness in organizations.
Introduction to Management The purpose of the course is to make the students familiarize themselves with the basic aspects of business; of which the principles are organizing a framework for solving real business problems. Students will become equipped and familiar with the guiding business principles to be gleaned from business problems at the end of the course.
Management Terminology This course is aimed to provide students with a world of essential business terminology. Anyone wanting to communicate success fully in general business situations, including managers, sales people, account managers, and business leaders. The content will be supported by systematic work on core grammatical structures, vocabulary patterns, and pronunciation.
Introduction to Economics This course is designed to help the students build an understanding of the economics of the market place. In particular, the course focuses on microeconomic principles that demonstrate the role and limitations of both competitive and imperfectly competitive markets in motivating socially efficient consumer, business, and public sector choices.
Introduction to Accounting This course introduces students to financial statements and takes a practical approach to the accounting cycle. Students will learn various aspects of journal entry, general ledgers, adjusting entries, and closing entries. In addition, students will also learn how to create an income statement and balance sheet from journal entries. Students will be introduced to auditing and will learn about ethical issues in accounting.
Ethics and Corporate Social Responsibility This course will introduce students to the basics of Corporate Social Responsibility. The first section of the course will supply students with the theoretical framework, which they will then apply in more detail to specific cases in order to deepen understanding. We will then expand to consider some specific challenges and concerns within the field of Corporate Social Responsibility. As a final project, students will examine cases of failure within Corporate Social Responsibility, identifying what caused these failures and how they might have been prevented. 
Management Statistics Statistics is essential for all business majors and this helps students see the role statistics will play in their own careers by providing examples drawn from all functional areas of business.
Principles of Marketing This course is designed to provide students with basic marketing concepts and practices. In this unit students will learn how customer value and customer engagement drive every good marketing strategy.
Financial Accounting This course is a continuation of the introduction to Accounting. This course provides an in-depth study of financial accounting with a concentration on the inventories, account receivables, liabilities, and stockholder’s equity accounts of the statement of financial position. Other topics include corporate organizations, share transactions, dividends, statements of cash flow, and financial statement analysis.
Project Management Upon successful completion of this course, students will be able to:
  • Understand what is a project cycle and its elements,
  • Understand how to write the project development documents into proposal text,
  • Write their own proposals in accordance with high quality standards,
  • Understand the evaluation procedure and the implication for proposal writing.
Consumer Behavior Upon completion of this course, students will be able to:
  • Understand consumer reasoning and the decision making process.
  • Understand and apply the main theories of consumer behavior.
  • Understand the effect of various psychological and social dimensions on consumer behavior.
  • Understand how cultural values influence the consumer decision making process. 
Human Resource Management Human resource management (HRM, or simply HR) is a function in organizations designed to maximize employee performance in service of an employer's strategic objectives.[1] HR is primarily concerned with the management of people within organizations, focusing on policies and on systems.[2] HR departments and units in organizations typically undertake a number of activities, including employee benefit design, employee recruitment, "training and development", performance appraisal, and compensation (e.g., managing pay and benefit systems).[3] HR also concerns itself with industrial relations, that is, the balancing of organizational practices with requirements arising from collective bargaining and from governmental laws.
Time Series Analytics This course aims to develop student’s understanding and skills to deal with time-series data using graphical and statistical techniques.  The course will put an emphasis on the practical application of these research techniques and building students’ skills in using relevant software to organize, structure, analyze, and present time series data. On completion of the course, students should be able to do the following: Understand features of time-series data and approaches to model such data, analyze time-series data using statistical software, distinguish between time-series data that is stationary (mean-reverting to an average value) and time-series data that is non-stationary (increasing or decreasing perpetually in time), apply the basic techniques for including lagged values of variables in time-series regression models, apply the basic tests used to identify the presence of autocorrelation in the errors/residuals of a time-series regression, understand the approaches used to deal with the presence of autocorrelation in the errors/residuals in a time-series model.
Corporate Finance The purpose of this course is to introduce students to the fundamental concepts and techniques of finance that are commonly used in financial decision making and investment analysis. It provides an overview of the financial markets and institutions, as well as their role in economic development. It further discusses common financial concepts and analysis methods. In addition, this course offers the main methods and approaches of current assets and liabilities management.
Operations Management The purpose of this course is to introduce students to the fundamental concepts and techniques of operations and supply chain management for both service and manufacturing organizations. It will address the role of operations in relation to other functions and the methods to increase organizational effectiveness and efficiency. Students will also learn quantitative methods used for solving operational issues in production planning and process design.
Brand Management The course explains how brands are managed and employed as strategic assets. It covers the management of brand loyalty, brand extensions, extended product lines, and assessment of brand strength and equity. Brand development and brand life cycle strategies are also discussed. The course uses real life cases to familiarize students with the issues and challenges faced by Asian and global brands.   
Data Analytics for Management This course aims to build students’ theoretical knowledge and practical skills to understand, interpret, and communicate data relevant to business management. Students will learn to use Tableau, excel, and other relevant software - the industry standard software(s) used worldwide - to visualize and report on specific insights extracted from data sets. Course Goals and Learning Outcomes
Upon the completion of this course, students will be able to:
  • Do data collection, organization, and present numerical and textual data related to business management;
  • Understand how data-driven models can lead to smarter, more impactful decisions in a fast-paced and uncertain world;
  • Assess the reliability of data, extract strategic business insights, and use modelling to predict future trends;
  • Efficiently visualize data skills with which to clearly communicate research findings to all stakeholders;
  • Clearly and creatively communicate analysis results using established principles in the discipline.
Digital Marketing Digital marketing is an umbrella term for the marketing of goods or services using digital platforms; mainly on the internet, but also including mobile phones, display advertising, and any other digital technology. In the age of digital insurgency, technology has unwrapped new opportunities for marketing. In the time of individualization, digitalization, and social networking along with the emergence of the rational consumer has posed new challenges as well as prospects for marketing. Digital marketing campaigns are becoming more widespread, as digital platforms are increasingly integrated into marketing plans, and as people use digital devices instead of going to physical shops.
What we market may be the same but how we market has changed. The way in which digital marketing has developed since the 1990’s and 2000’s has altered the way brands and businesses use technology and digital marketing for their marketing. The evolving discipline of digital marketing offers opportunities for innovation, profitability, affordability, measurability, and targeting. Digital marketing has not only opened opportunities for the organization, but also enormous opportunities have boomed for digital marketers, web designers, web analysts, and web developers.   
Advanced Decision Making Models This course covers decision models for strategic decision-making. Patterns, relationships, and analytical findings are often used as input in these models which are implemented in everyday business. Students will learn techniques for decision making including decision analysis, optimization, and simulation. Examples are introduced that cover applications in strategic planning, financial management, operations, project management, and marketing. As a result of this course, students will gain:
  • Increased ability to recognize and critically assess various forms of social enterprise strategies as tools of economic development and social transformation;
  • Greater understanding of the challenges of growing and sustaining a social enterprise, as well as special insights into enterprise development and growth;
  • Improved consulting skills, including project planning, issue analysis, formulation of strategic and tactical recommendations, and client relationship management.
Management Information System Upon completion of this course, students will be able to:
  • Demonstrate sufficient understanding of how information systems and technologies are significant for modern enterprise, its business processes, and key management functions; for example, planning & strategy, decision making, operations, knowledge management, learning, and change management
  • Discuss basic concepts and components of information systems with fluency; for example, information, hardware, software, telecommunications (networks), databases, information security and systems, etc.
  • Discuss about IT infrastructure, enterprise architecture and integration, and the latest trends in information and communications technologies affecting them
  • Identify and explain about key business processes and how they are served by various information systems/applications like ERPs, CRMS, SCM, KM, etc.
  • Successfully choose and execute information system selection, acquisition, and deployment processes (including prep/use of relevant documents)
  • Demonstrate awareness about the latest social and ethical issues in adoption and use of IS
  • Discuss emerging technologies and the latest issues surrounding information management such as Big Data Analytics, Internet of Things, Information Security, and Augmented/Virtual Reality
Social Entrepreneurship This course aims to equip students with knowledge of social entrepreneurship and principles of creating entrepreneurial solutions to address societal problems, skills to develop creative solutions to address social problems, and empower students to see social entrepreneurship as a force for social change. The course equips students with the tools to prepare them to make an impact on the lives of others.
Strategic Management In strategic management, people seek to understand how organizations achieve their goals and what organizations can do to improve their ability to do so. The nature of the course places an emphasis on the strategy process which includes situational assessment and analysis, strategy formulation, implementation and evaluation. In addition, it is necessary to pay attention to an always-changing international environment and its cultural, political, and legal aspects.
Global Supply Chain Management This course provides an understanding of fundamental concepts of global supply chain management. Build an understanding of basic supply chain management concepts including:
  • Providing a knowledge base for conversing with those familiar with supply chain concepts.
  • Build both quantitative and qualitative analysis skills, especially those needed for designing supply chain systems.
  • Develop your ability to gain insights from popular press articles which describe company experiences with supply chain management.
  • Develop an understanding of the complexities associated with the designing and implementation of global supply chains.
Managerial Accounting The objective of this course is to help students acquire knowledge and understanding of the concepts, techniques of cost and management accounting, and to develop skills for managerial decision making.
Cross Cultural Management This course is about managing diversity in the workplace. Effective management of today’s increasingly diverse workforce is among the most important global challenges faced by managers. Students will be equipped with how they can function effectively in a diverse workplace and manage the workforce.
This course will examine the nature of diversity in organizations, and implications for management in the future. The course will also explore management challenges and issues arising from diversity, existing frameworks and solutions to deal with these challenges, and emerging trends. Students will acquire fundamental conceptual knowledge required for diversity management and practical solutions.
Marketing Strategy and Research The focus of this course is strategic marketing analysis and marketing planning. Students will learn the components and construction of a strategic marketing plan, and they will gain considerable experience in the analysis of complex marketing decisions. In addition, this course examines the major trends in marketing including the integration of marketing communications, radical changes in the selling function and sales force, customer relationship management, the impact of e-commerce, and the broadening role of marketing throughout organizations.
Special Topics in Global Management The course will be taught as interactive lectures and class discussions. Socratic lecturing or interactive lecturing, which entails asking questions and guiding responses will essentially be the teaching method. Important strategic concepts and theories will be introduced via classroom lectures and discussions. Examples from real-life situations will be regularly given. The course will be conducted using Moodle and all students must familiarize themselves with Moodle usage. However, all submissions should be made to the teacher in hard copy form.
Strategic Analysis of a Company This course provides an introduction to the practice of strategic thinking and business analysis in an increasingly dynamic and diverse business environment. The course covers a wide-range of competitive business scenarios and case studies to examine the strategic challenges faced by competing firms and how a recommended set of analytical framework can be practically applied in those situations. The course also develops understanding of various challenges to develop organizational strategies in a highly-competitive business ecosystem. The course offers an understanding of the analytical tools and techniques that a strategic analyst can employ to identify the critical elements of an organization’s internal structure, and dynamics of its external competitive environment that enables them to predict the business’s future. Besides the traditional analytical tools (e.g. market opportunity analysis, benchmarking, resource analysis, stakeholder analysis, SWOT, PESTLE, and Delphi technique etc.) the course would also cover some of the emerging analytical techniques employed by companies today.